Febby Gracea Ekklesi and Oliandes Sondakh 2025. The Influence of Social Media Activities on Brand Loyalty: The Mediating Role of Brand Equity with the S-O-R Model on Netflix Customers. International Journal of Economics Accounting and Management. 1, 6 (Mar. 2025), 440–452. DOI:https://doi.org/10.60076/ijeam.v1i6.1128.