Fitra Arlina Nasution and Dewi Nurmasari Pane 2026. Digital Marketing of Banking Products: The Role of Brand Image and Promotion in Shaping Customer Loyalty at BRI in Medan City . International Journal of Economics Accounting and Management. 2, 5 (Jan. 2026). DOI:https://doi.org/10.60076/ijeam.v2i5.1935.