Febby Gracea Ekklesi, & Oliandes Sondakh. (2025). The Influence of Social Media Activities on Brand Loyalty: The Mediating Role of Brand Equity with the S-O-R Model on Netflix Customers. International Journal of Economics Accounting and Management, 1(6), 440–452. https://doi.org/10.60076/ijeam.v1i6.1128