JURAIDAH. The Effect of Product Descriptions, Online Customer Reviews, and Price Discounts on Impulse Buying Mediated by Ease of Purchase and Positive Emotion at Tiktok Shop Live. International Journal of Economics Accounting and Management, [S. l.], v. 1, n. 5, p. 285–290, 2025. DOI: 10.60076/ijeam.v1i5.1030. Disponível em: https://jurnal.intekom.id/index.php/ijeam/article/view/1030. Acesso em: 30 apr. 2026.