FEBBY GRACEA EKKLESI; OLIANDES SONDAKH. The Influence of Social Media Activities on Brand Loyalty: The Mediating Role of Brand Equity with the S-O-R Model on Netflix Customers. International Journal of Economics Accounting and Management, [S. l.], v. 1, n. 6, p. 440–452, 2025. DOI: 10.60076/ijeam.v1i6.1128. Disponível em: https://jurnal.intekom.id/index.php/ijeam/article/view/1128. Acesso em: 19 apr. 2026.