FITRA ARLINA NASUTION; DEWI NURMASARI PANE. Digital Marketing of Banking Products: The Role of Brand Image and Promotion in Shaping Customer Loyalty at BRI in Medan City . International Journal of Economics Accounting and Management, [S. l.], v. 2, n. 5, 2026. DOI: 10.60076/ijeam.v2i5.1935. Disponível em: https://jurnal.intekom.id/index.php/ijeam/article/view/1935. Acesso em: 17 apr. 2026.