Ani Cahyani (2025) “The Influence of Experiential Marketing, Islamic Branding, and Word of Mouth on the Decision of New Student Enrollment at SDIT Al-Hanif Cilegon. (A Study on Parents’ Perceptions)”, International Journal of Economics Accounting and Management, 1(5), pp. 339–350. doi: 10.60076/ijeam.v1i5.1046.