1.
Febby Gracea Ekklesi, Oliandes Sondakh. The Influence of Social Media Activities on Brand Loyalty: The Mediating Role of Brand Equity with the S-O-R Model on Netflix Customers. IJEAM [Internet]. 2025 Mar. 11 [cited 2026 Apr. 19];1(6):440-52. Available from: https://jurnal.intekom.id/index.php/ijeam/article/view/1128