Stefanny Widjaja, Dewi Surya Wuisan. Factors Influencing Purchase Intention with Brand Image Moderation on Hotto Purto in Surabaya. IJEAM [Internet]. 2025 Mar. 15 [cited 2026 May 18];1(6):471-85. Available from: https://jurnal.intekom.id/index.php/ijeam/article/view/1145