ARDY WIJAYA; TEGAR PILAR PERSADA; MUHAMMAD FAISHAL FATHIN FATHURAHMAN. Promosi Elektronik Dari Mulut Ke Mulut Dan Niat Pembelian Konsumen Dalam E-commerce Sosial Studi Kasus Pada Produk Lee Minerale. Indonesian Journal of Economics Management and Accounting, [S. l.], v. 1, n. 6, p. 606–615, 2024. Disponível em: https://jurnal.intekom.id/index.php/ijema/article/view/523. Acesso em: 17 jun. 2026.