PIUS FEBRYO WASISTHA NATIGOR SIHOMBING; MERY CITRA SONDARI. Analisis Dampak Online Shopping Festival Promotion: Double Days Pada Aplikasi Shopee Indonesia Terhadap Impulse Buying Dan Customer Loyalty (Studi Kasus Pada Mahasiswa Universitas Padjadjaran Di Jatinangor). Indonesian Journal of Economics Management and Accounting, [S. l.], v. 1, n. 7, p. 723–735, 2024. Disponível em: https://jurnal.intekom.id/index.php/ijema/article/view/577. Acesso em: 12 oct. 2026.