MUHAMMAD RAFI AL-GHIFARI. Pengaruh Social Media Marketing Activities Instagram Terhadap Purchase Intention Layanan Subscription Video On-Demand (SVOD) Netflix Melalui Brand Equity Sebagai Variabel Mediasi. Indonesian Journal of Economics Management and Accounting, [S. l.], v. 2, n. 1, p. 10–23, 2025. Disponível em: https://jurnal.intekom.id/index.php/ijema/article/view/996. Acesso em: 12 oct. 2026.