Sendy Sandy Lendo, David P. E. Saerang, Shinta J. C. Wangke. The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Generation Y’s Intention to Purchase Natural Skincare Products in Manado. IJEMA [Internet]. 2025 Nov. 24 [cited 2026 Aug. 24];2(11):2960-9. Available from: https://jurnal.intekom.id/index.php/ijema/article/view/1684