Muhammad Rafi Al-Ghifari. Pengaruh Social Media Marketing Activities Instagram Terhadap Purchase Intention Layanan Subscription Video On-Demand (SVOD) Netflix Melalui Brand Equity Sebagai Variabel Mediasi. IJEMA [Internet]. 2025 Jan. 1 [cited 2026 Oct. 12];2(1):10-23. Available from: https://jurnal.intekom.id/index.php/ijema/article/view/996