Communicating Gender Norms: A Discourse Analysis of "Not Your Barbie Girl" and "Barbie Girl"

Desy Eva Laila Rokhmah; Martha Betaubun; Yuni Ratna Purwaningsih

doi:10.60076/ijstech.v2i2.773

Authors

Desy Eva Laila Rokhmah Universitas Musamus https://orcid.org/0000-0003-3860-5809
Martha Betaubun Universitas Musamus
Yuni Ratna Purwaningsih

DOI:

https://doi.org/10.60076/ijstech.v2i2.773

Keywords:

Discourse Analysis, Feminist Theory, Gender Representation, Popular Music, Empowerment,

Abstract

This study uses discourse analysis to explore the portrayal of women in two iconic songs: Ava Max's "Not Your Barbie Girl" (2018) and Aqua's "Barbie Girl" (1997). The research highlights how they construct and convey particular social identities, roles, and ideologies by examining the language and discursive strategies used in these songs. The analysis reveals significant shifts in the representation of women over time, reflecting broader societal changes and evolving feminist discourses. This paper contributes to understanding how popular music shapes and reflects societal attitudes towards women, advocating for more inclusive and empowering representation in the media

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Author Biography

Desy Eva Laila Rokhmah, Universitas Musamus

An English Lecturer at the Faculty of Teacher Training and education of Universitas Musamus

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