Vol. 1 No. 1 (2024): IJEAM - May 2024

View Vol. 1 No. 1 (2024): IJEAM - May 2024

International Journal of Economics, Accounting, and Management (IJEAM) is a semi-annual academic journal that publishes every two months. This journal presents the latest research and thinking in the fields of economics, accounting, and management. With its broad focus, the journal serves as an important platform for academics, researchers, practitioners, and policymakers to share knowledge, explore recent trends, and analyze current issues relevant to economics, accounting, and management

Published: 2024-05-10

Articles

Analysis of the Influence of Self Congruity, Functional Congruity, Perceived Value, and Attractiveness of Alternatives on Customer Satisfaction and Ultimately Customer Loyalty at Hypermart Lippo Plaza in Kupang

Chrisantus Yobelto Seran, Pelita Harapan University, Indonesia

1-10
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DOI : https://doi.org/10.60076/ijeam.v1i1.408
Designing Brand Guidelines, Content Pillars, and Content Calendar for UMKM Social Media Using Design Thinking Method

Eliana Johana Rebecca, Padjajaran University, Indonesia

Muhammad Aqshel Revinzky, Padjajaran University, Indonesia

11-20
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DOI : https://doi.org/10.60076/ijeam.v1i1.409
The Influence of Career Development, Job Loyalty and Employee Welfare on Employee Performance in National Unity and Political Agencies in South Minahasa

Vicky Ratulangi, Sam Ratulangi University, Indonesia

Lucky O. H. Dotulong, Sam Ratulangi University, Indonesia

Raymond Ch. Kawet, Sam Ratulangi University, Indonesia

21-27
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DOI : https://doi.org/10.60076/ijeam.v1i1.410
The Influence of Price Discounts, Product Displays, and Product Quality on Impulsive Buying Behavior at Starbucks Coffee, Transmart Kawanua Manado Branch

Farelio Josua Massie, Sam Ratulangi University, Indonesia

Djurwati Soepeno, Sam Ratulangi University, Indonesia

Raymond Christian Kawet, Sam Ratulangi University, Indonesia

28-37
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DOI : https://doi.org/10.60076/ijeam.v1i1.411
Analysis of the Influence of Money Market Experience on Pleasure and Brand Equity for Customers of PT. Pegadaian Malalayang Branch in Manado

Elisabeth Inri Gimon, Pelita Harapan University, Indonesia

38-48
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DOI : https://doi.org/10.60076/ijeam.v1i1.425
Analysis of Financial Recording Accounting and Calculation of Cost Production in The Home Industry to Improve The Economy

Ramadhan, Universitas Pembangunan Panca Budi, Indonesia

41-52
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DOI : https://doi.org/10.60076/ijeam.v1i1.503
Analysis of the Factors Convenience, Design, Trustworthiness, Price, and Various Food Choices on the Intention to Continuously Use Through Perceived Value and Attitude Towards Food Delivery Apps Among Gofood Customers in Manado

Felicia Veronica Wagiu, Pelita Harapan University, Indonesia

Ronald, Pelita Harapan University, Indonesia

Amelia, Pelita Harapan University, Indonesia

53-64
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DOI : https://doi.org/10.60076/ijeam.v1i1.516