Vol. 1 No. 1 (2024): IJEAM - May 2024

Articles

• Analysis of the Influence of Self Congruity, Functional Congruity, Perceived Value, and Attractiveness of Alternatives on Customer Satisfaction and Ultimately Customer Loyalty at Hypermart Lippo Plaza in Kupang

  Chrisantus Yobelto Seran,  Pelita Harapan University,  Indonesia

  1-10

  • PDF
  Views : 117 times | Downloads : 109 times
  DOI : https://doi.org/10.60076/ijeam.v1i1.408
  

• Designing Brand Guidelines, Content Pillars, and Content Calendar for UMKM Social Media Using Design Thinking Method

  Eliana Johana Rebecca,  Padjajaran University,  Indonesia

  Muhammad Aqshel Revinzky,  Padjajaran University,  Indonesia

  11-21

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  Views : 543 times | Downloads : 334 times
  DOI : https://doi.org/10.60076/ijeam.v1i1.409
  

• The Influence of Career Development, Job Loyalty and Employee Welfare on Employee Performance in National Unity and Political Agencies in South Minahasa

  Vicky Ratulangi,  Sam Ratulangi University,  Indonesia

  Lucky O. H. Dotulong,  Sam Ratulangi University,  Indonesia

  Raymond Ch. Kawet,  Sam Ratulangi University,  Indonesia

  22-29

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  Views : 71 times | Downloads : 80 times
  DOI : https://doi.org/10.60076/ijeam.v1i1.410
  

• The Influence of Price Discounts, Product Displays, and Product Quality on Impulsive Buying Behavior at Starbucks Coffee, Transmart Kawanua Manado Branch

  Farelio Josua Massie,  Sam Ratulangi University,  Indonesia

  Djurwati Soepeno,  Sam Ratulangi University,  Indonesia

  Raymond Christian Kawet,  Sam Ratulangi University,  Indonesia

  30-40

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  Views : 136 times | Downloads : 129 times
  DOI : https://doi.org/10.60076/ijeam.v1i1.411
  

• Analysis of the Influence of Money Market Experience on Pleasure and Brand Equity for Customers of PT. Pegadaian Malalayang Branch in Manado

  Elisabeth Inri Gimon,  Pelita Harapan University,  Indonesia

  41-52

  • PDF
  Views : 41 times | Downloads : 24 times
  DOI : https://doi.org/10.60076/ijeam.v1i1.425
  

• Analysis of Financial Recording Accounting and Calculation of Cost Production in The Home Industry to Improve The Economy

  Ramadhan,  Universitas Pembangunan Panca Budi,  Indonesia

  53-57

  • PDF
  Views : 13 times | Downloads : 14 times
  DOI : https://doi.org/10.60076/ijeam.v1i1.503
  

• Analysis of the Factors Convenience, Design, Trustworthiness, Price, and Various Food Choices on the Intention to Continuously Use Through Perceived Value and Attitude Towards Food Delivery Apps Among Gofood Customers in Manado

  Felicia Veronica Wagiu,  Pelita Harapan University,  Indonesia

  Ronald,  Pelita Harapan University,  Indonesia

  Amelia,  Pelita Harapan University,  Indonesia

  58-69

  • PDF
  Views : 120 times | Downloads : 81 times
  DOI : https://doi.org/10.60076/ijeam.v1i1.516